1 post tagged “taurus”
So, Ford has decided they screwed the pooch in dropping the Taurus and will now sell the Five Hundred as a Taurus. What could have been the clue? Was it possibly that the Taurus was the best selling car until about 10 years ago when Homer Simpson was apparently in charge of the redesign? I don't get it. It seems too often that car makers ignore a winning formula. It's obviously not just Ford that blow it and yes, the imports do it too. Here's some examples off the top of my head:
My beloved RX7. When the RX7 started out it was a screamer of a small,
affordable sports car. What was Mazda's bright idea when it was time
to freshen it up? Make it even more of a screamer (it did kickass!)
but make it much more expensive which pushed it out of it's segment.
My beloved CRX. The CRX was a fantastic car. There were at least 3 models, I remember the HF which had fantastic fuel enconomy but my favorite was the SI which was the sports model. Again, a great small, affordable sports car. What did Honda do when it was time for a redesign? They completely dropped it in favor of the Del Sol. Don't get me wrong, the Del Sol was interesting but was much more of a Miatacombatant than a CRX.
My beloved Camaro. I don't know where to start on the Camaro. Chevy had a winning formula for over 20 years, a good, affordable sports car. So, what was their decision when sales dropped thanks to a lackluster design and the redesigned Mustang? They ran. Thankfully, the Camaro should return this year with a kickass retro design, but it's a brand that should never had been dropped to begin with.
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